Key characteristics of General Trade and how market research can mitigate risk
General Trade, also known as Traditional Trade, operates quite differently from the Formal Trade Sector, which typically features large, widely dispersed retail outlets that shoppers visit by car or public transport. Here’s a breakdown of the defining characteristics of General Trade: 1. High Outlet Density and Small Store Sizes In General Trade, customers often travel […]
African Union Summit Highlights a Decade of Economic Transformation
African Development Bank Group President, Dr. Akinwumi A. Adesina, delivered a compelling farewell address to Heads of State and Government at the 38th African Union Summit, highlighting a decade of remarkable achievements by the Bank in driving Africa’s economic transformation. Adesina’s participation at the continental gathering, in Addis Ababa, Ethiopia, ended on a high note […]
The Importance of Developing Economies and why Market Research is Essential
Understanding Developing Economies A developing economy refers to nations that are in the process of industrialization and modernization, characterized by lower income levels, increased poverty rates, and a reliance on agriculture. Most developing economies are situated in regions such as Africa and Southeast Asia, and many of these countries show exceptionally high economic growth rates. […]
The Importance of a Route to Market Strategy in Developing Economies
What is a Route to Market Strategy? A route to market strategy refers to the planned process by which a company delivers its products or services to customers. It encompasses the selection and management of distribution channels, sales force, and marketing initiatives to effectively reach the target market. The aim is to optimize the process […]
FMCG vs CPG in Traditional Trade and the importance of Market Research
What is FMCG? Fast-Moving Consumer Goods (FMCG) are products with a quick turnover, typically low-cost, and widely consumed. Examples include freshly baked goods, beverages, snacks, toiletries, and cleaning supplies. These products are characterized by high demand and short shelf life, often due to perishability or to their frequent use. FMCG products dominate retail environments like […]
Unlocking Market Potential with SpatialXL
Spatial XL is a robust spatial analytics platform, that empowers businesses to leverage geospatial data for better decision-making. SpatialXL, developed by Prime Thought, works within the Microsoft Excel environment and is a mapping and spatial analytics tool that works seamlessly with 2D or 3D data. The data can be mapped directly from a spreadsheet and […]
Bespoke Market Research in the Retail Industry
Accessing and understanding data on the retail industry is an essential part of marketing and sales planning in the FMCG sector. Much of this data is readily available in Modern Trade but very difficult to acquire in Traditional or General Trade. At the forefront of sourcing data on Traditional Trade in Africa and Southeast Asia […]
How Frontline Research Group Elevates FMCG Success with Trader Satisfaction Surveys
In the Fast-Moving Consumer Goods (FMCG) industry, understanding the needs and perceptions of traders is pivotal. This is where Trader Satisfaction Surveys (TSS) come into play, serving as an important tool for businesses to gauge their performance and strategize effectively. What is a Trader Satisfaction Survey? A Trader Satisfaction Survey is a structured research tool […]
Frontline Research Group Seeks Syndication Clients for Market Research in Kenya
Frontline Research Group (FRG) has been conducting market research in Kenya for many years and we have developed a thorough understanding of the retail trade in this region. Steve Johnson, Managing Director of FRG, says, “We offer syndication opportunities on two levels; the first being a national census or retail outlets to determine the size of […]
Frontline Research Group can revolutionise your market insights with their retail census data in South Africa
The retail census, conducted by Frontline Research Group (FRG), has become a critical resource for businesses looking to navigate South Africa’s retail landscape. FRG’s rigorous data collection, which spans all nine provinces, provides an invaluable snapshot of retail outlets, their locations, and their market potential. Steve Johnson, Managing Director of FRG, says, “This data plays […]
