How to gain competitive advantage in the retail industry
The competition between FMCG companies in the retail environment is relentless, and understanding your competitors becomes key to success. Steve Johnson, Managing Director of Frontline Research Group (FRG), emphasizes, “Emerging markets are some of the fastest growing in the world. For companies aiming to enter or expand their footprint here, having access to accurate retail […]
TradeSensor, A General Trade insight tool FMCG companies cannot afford to ignore
General Trade remains one of the most complex, fragmented, and fast-moving environments in emerging markets. For many FMCG companies, this channel is both a massive growth opportunity and a significant blind spot. Limited line-of-sight, informal retail structures, and diverse shopper behaviour make it notoriously difficult to measure, and even harder to master. Frontline Research Group’s […]
A Unique Approach to Market Research in Developing Economies
For more than 30 years, Frontline Research Group (FRG) has redefined what effective market research looks like across Africa and other developing economies. While many research agencies focus on supplying data, FRG goes much further by delivering context, insights, and strategic direction that help organisations make confident commercial decisions. “Our mission has always been to […]
Why Retail Census Research Matters for FMCG Success
“Gaining a competitive edge in the retail industry is becoming harder than ever,” says Steve Johnson, Managing Director of Frontline Research Group (FRG). “To stay ahead, businesses need to understand exactly where their products are, how they’re reaching consumers, and where new opportunities lie. That’s where retail census research makes all the difference.” As markets […]
Frontline Research Group Has Answers to Your Retail Questions
In today’s competitive marketplace, success starts with understanding your customers, your channels, and your market. At Frontline Research Group (FRG), we help brands across Africa find those answers — turning data into direction and insight into action. How big is your market, really? Before you can grow, you need to know where the opportunities are. […]
Bigger Ciders, Smaller Beers: Inside Namibia’s R8 Billion Booze Boom
Namibia’s alcohol industry continues its upward trajectory, now valued at N$8 billion, driven by strong consumer demand and evolving preferences. This growth reflects the broader resilience of Namibia’s economy, which boasts a GDP exceeding N$200 billion and serves a population of approximately 2.6 million people. As one of the most urbanized countries in Africa, Namibia […]
Good To Know – Beverages in Africa
Frontline Research Group is a leader in market research, covering many sectors, and with a specialization in both alcoholic and non-alcoholic beverages. We are a pivotal player in understanding market behaviour and trends across the African continent. Tanzania – The Top 10 Beer and Flavoured Alcoholic Beverage products in Tanzania hold 78% of market share […]
Retail Census and Retail Tracking Panel data is available for many African countries
Frontline Research Group (FRG) is a leader in market research, covering many sectors, and with a specialization in both alcoholic and non-alcoholic beverages. FRG is a pivotal player in understanding market behaviour and trends across the African continent. At the core of their operations lie two essential products: retail tracking and retail census. But what […]
Ghana’s economy and the vital role of market research
Ghana, located along the Gulf of Guinea and Atlantic Ocean in West Africa, is a nation recognised for its political stability, rich cultural heritage, and growing economic influence. Ghana covers an area of approximately 238,533 square kilometres, making it one of the larger countries in West Africa. As of 2025, Ghana’s estimated population is around […]
ARE YOU WINNING IN GENERAL TRADE?
How good is your understanding of the developing economies in which your brands play? Do you have a good estimate of the market landscape and channel structure, especially the General Trade stores that dominate? Are channel playbooks in existence and aligned with distribution partners? To what extent have you identified category demand drivers by traders, […]