Retail Census and Retail Tracking Panel data is available for many African countries
Frontline Research Group (FRG) is a leader in market research, covering many sectors, and with a specialization in both alcoholic and non-alcoholic beverages. FRG is a pivotal player in understanding market behaviour and trends across the African continent. At the core of their operations lie two essential products: retail tracking and retail census. But what […]
Ghana’s economy and the vital role of market research
Ghana, located along the Gulf of Guinea and Atlantic Ocean in West Africa, is a nation recognised for its political stability, rich cultural heritage, and growing economic influence. Ghana covers an area of approximately 238,533 square kilometres, making it one of the larger countries in West Africa. As of 2025, Ghana’s estimated population is around […]
ARE YOU WINNING IN GENERAL TRADE?
How good is your understanding of the developing economies in which your brands play? Do you have a good estimate of the market landscape and channel structure, especially the General Trade stores that dominate? Are channel playbooks in existence and aligned with distribution partners? To what extent have you identified category demand drivers by traders, […]
Good To Know – September 2025
Southeast Asia is important to producers of Consumer-Packaged-Goods (CPG) for several reasons. These include: Southeast Asia region: Southeast Asia is the geographical southeastern region of Asia and consists of the following countries: Singapore, Thailand, Indonesia, Malaysia, Vietnam, Laos, Cambodia, Myanmar, Philippines, Brunei and Timor Leste. Types of economies: Except for Singapore, all other countries in […]
Nigeria’s economy and the vital role of market research
Nigeria is a giant that Consumer Packaged Goods (CPG) producers cannot ignore. With a population exceeding 230 million and a newly rebased GDP that substantially enlarged the measured size of the economy, Nigeria sits at the centre of West Africa’s consumer story — large markets, rapid urbanisation, and intense entrepreneurial energy. However, beneath those headline […]
Inflation rates in Africa and Southeast Asia and the need for Price Tracking
For manufacturers of consumer-packaged goods (CPG) in Africa and Southeast Asia, price tracking is a vital strategic tool. Given the volatile and divergent inflationary environments across these regions, the ability to closely monitor prices, enables CPG companies to respond swiftly to market shifts, protect margins, and maintain competitiveness. It is for this reason that Frontline […]
The Evolution of Payment Methods in Traditional Trade
How New Methods of Payment Are Affecting Retail The traditional trade landscape is undergoing a profound transformation, driven largely by innovations in payment technology. Traditional trade, once primarily reliant on cash for everyday transactions, has experienced a revolution over the past decade. The proliferation of mobile phones, increased internet penetration, and the entry of fintech […]
Shots Fired – Sentiment Data in a Tightening Market
Alcoholic beverage brands are facing a challenging environment globally. Consumer attitudes to health and a squeeze in spending are compounded by the general economic uncertainty plaguing countries far and wide. Against this backdrop of economic woes, we take a closer look at consumer tolerance and sensitivity to price in Southeast Asia. Its youthful profile is […]
AI’s Transformation of Traditional Retail Trade and the need for accurate data
Artificial intelligence (AI) is no longer just the domain of modern trade and e-commerce giants, it’s making deep inroads into the traditional retail trade, a sector known for its poor record keeping. From small spaza shops in South Africa to warungs in Indonesia, AI is changing how inventory is managed, credit is issued, and […]
Tanzania’s Economic Outlook and the Role of Frontline Research Group in Retail Sector Expansion
1. How big is Tanzania’s economy? Tanzania, on the east coast of Africa, is one of the continent’s fastest-growing economies. They have a track record of macroeconomic stability despite some serious economic shocks. This is due to robust growth, well managed fiscal balances, and inflation has remained in the single digits. As a result, Tanzania […]