A market landscape survey and project involves a thorough analysis of a specific market to understand its key components, such as major players, market size, growth potential, and customer demographics. This type of project delivers valuable insights for clients by mapping out the competitive environment, identifying opportunities and threats, and providing a clear picture of market dynamics.

Additionally, the Route To Market (RTM) Analysis focuses on identifying and then optimizing the pathways through which products reach consumers, ensuring efficient and effective distribution. Clients benefit from this comprehensive understanding, which aids in strategic planning, market entry decisions, and identifying areas for growth and investment. Ultimately, a market landscape and RTM survey approach equips businesses with the knowledge needed to make informed decisions and stay competitive in their industry.

To execute this study a number of research methods are applied either in a Modular fashion or in parallel. For studies like this to be successful it begins with knowing the universe. Therefore, versions of methodologies are required to be executed: This includes a version of Retail Census Surveys, Outlet Owner Surveys, Shopper/Consumer Intercepts, RTM analysis as well as point of purchase assessments (Audits) are required.