Good To Know – insights into the trade environment of developing economies.
Frontline Research Group are developing economy and traditional trade specialists. We have over three decades of experience working in these markets and have helped numerous multi-national, as well regional brands, enter or expand their operations in these markets.
Looking for analysis, insights and direction into developing economies or to discuss your needs, and see how we can assist, contact Steve Johnson, Managing Director at Frontline Research Group on Tel: +230 5493 6376 or email: steve@frontlineafrica.com
Alcoholic Beverage News
Retail Tracking: Frontline Research Group conducts ongoing retail tracking of the alcoholic beverage industry in many Africa countries. If you would like to find out more about the availability of this data, please contact us.
Kgalagadi Breweries: Kgalagadi Breweries Limited (KBL) has been named Botswana’s Most Admired Alcoholic Beverage Brand at the 2025 Brand Africa Botswana Awards.
Carlsberg: Carlsberg beer, brewed by Castel in Morocco, has been available in market since May 2025. The launch comes after Castel’s Société Des Boissons Du Maroc (SBM) signed a new partnership agreement with Carlsberg in September 2024.
Kegna Beer: Kegna Beverages is making a USD 250 million investment in the beer market, officially opening a 3 million hl brewery in Ginchi, a town some 80 km west of the capital Addis Ababa, in Oromia Regional State. The lager, with the brand name Kegna (meaning “our”), is brewed with local barley and will hit the market immediately.
Soul Barrel Brewing: Soul Barrel Brewing has just been awarded Best Beer in Africa at the 2025 African Beer Cup — for the third time in the competition’s history, and second year in a row.
Wine: Global wine consumption has declined by 7.5% over the past two decades, with the European Union itself seeing a 24% drop between 2010 and 2020 according to Wine Intelligence and the European Parliament.
Sauvignon Blanc: A recent Statista study shows that 44% of South African wine drinkers prefer Sauvignon Blanc, favoured for its freshness and perceived “lighter” profile, aligning with the trend toward health-conscious sipping.
