Frontline Research Group has carved a niche for itself as a leader in market research and economic analysis in developing economies. Established in the 90’s with a focus on conducting market research in traditional trade, the group has experienced significant growth in recent years, solidifying its position as a trusted authority in the field of retail market research.
Having concentrated their efforts in Africa for the past few decades, Frontline Research Group has provided invaluable insights into both formal and traditional trade dynamics, aiding their clients in navigating these markets on a strategic and operational level.
Global Expansion
Expanding beyond their African roots, Frontline Research Group is now venturing into new territories, with a particular focus on developing regions like Asia. This strategic move reflects the group’s commitment to broadening its scope and offering its expertise to a wider audience.
Steve Johnson, Managing Director of Frontline Research Group, emphasizes the importance of this expansion, stating, “Our dedication to understanding emerging markets remains steadfast as we embark on this new phase of growth.”
Bespoke Market Research
Steve adds, “Frontline Research Group’s journey from its origins in Africa to our expansion into a global player underscores our dedication to excellence and innovation in trade research. Our ability to conduct research in formal trade is superb but it is our deep-rooted understanding of traditional trade that makes us unique.”
Another key factor that makes Frontline Research Group attractive for those wanting a market research partner is their willingness to conduct bespoke research and that they don’t just provide data but also analysis, insights and direction.
Refreshing the Brand
As part of their evolution, Frontline Research Group is undergoing a Brand Refreshment. This initiative signifies the group’s maturation and global aspirations, aiming to align their brand identity with their expanded geographical reach and expertise.
Watch this space for further developments.
For more information or a demonstration contact Steve Johnson, Managing Director on Tel: +27 (0) 84 2000 111 or email: steve@frontlineafrica.com
