Our Vision

To provide insight and intelligence on emerging markets, enabling our clients to make informed decisions

Our Values

Our Mission

Superb Market intelligence that allows for successful tactical and strategic decision making

Who are we?

Frontline Research Group is a privately owned, full-service, research company, founded in 1996. We focus on emerging markets and developing economies with our unique expertise being in the traditional or general trade.

We have collected data on over 5 million retail outlets across Africa and Southeast Asia and our ongoing retail census and retail tracking projects ensure that our data remains relevant. However, we don’t just supply data, we also provide analysis, insights and direction.

Our passion, experience and knowledge come from years of doing research in the traditional / general trade across developing economies. We focus on offering data driven solutions for our clients in multiple sectors across Africa and Southeast Asia.

Where do we operate?

Frontline Research Group is a multinational company with offices in South Africa, West Africa, Mauritius and Thailand.

Over the past three decades we have developed methodologies, fit for purpose software and procedures that can be applied to any traditional, general, wholesale or modern trade market, or a combination of these, anywhere in the world.

Our research teams operate throughout Pan Africa, including the Middle East and in Southeast Asia and we are working towards expansion into more developing markets soon.

What Makes Us Unique?

Our ability to conduct research in formal trade is excellent, but it is our deep-rooted understanding of traditional trade that sets us apart from other research companies.
Our footprint and reach into markets are robust. We have been working in some of the most remote areas in various markets offering clients a complete picture of their markets.
Customizable and nimble approaches are key to our approach. Our 15+ active panels across Africa have been developed over many years, offering monthly strategic and tactical insights to some of the largest corporations. These panels are flexible and can be leveraged for multiple categories and remain customizable.
We have a passionate team of researchers and data analysts who have decades of experience across diverse markets and clients.
Our understanding of our client’s needs. We don’t believe in a one-size-fits-all approach. Instead, we engage with our clients to understand their unique needs and craft bespoke research strategies that deliver actionable insights.
We are our clients research partners. We place a strong emphasis on long term relationships and collaboration with our client.
Our client base has become part of our DNA. Some of the most successful and iconic corporations and organisations have entrusted us as their research partner for decades across multiple markets.

Why Our Data Is So Powerful

There are many reasons why our data is powerful including:

Many years of experience in sourcing, collecting, collating and verifying data.
Unique systems, proprietary applications, customised training and equipment for gathering and managing data.
Many years of historical data that allow us to analyse, compare, monitor and predict trends.
An inherent understanding of the data we collect that allows us to, not only provide the data to our clients, but to also to provide analysis, insights and direction.