Our Vision
To provide insight and intelligence on emerging markets, enabling our clients to make informed decisions
Our Values
Integrity | passion | resolution | innovation | enabling | balance
Our Mission
Superb Market intelligence that allows for successful tactical and strategic decision making
Who are we?
The Frontline Research Group, is a privately owned, full-service research company, founded in 1996. We focus on emerging markets with particular expertise in general trade, bottom-of-the-pyramid markets and routes-to-market.
The key strengths of the Frontline Research Group is its footprint in hard-to-reach markets, its penetration into rural areas in many countries, and its extensive retail census activity and geo-spatial analyses.
The Frontline Research Group, is a privately owned, full-service research company, founded in 1996. We focus on emerging markets with particular expertise in general trade, bottom-of-the-pyramid markets and routes-to-market.
The key strengths of the Frontline Research Group is its footprint in hard-to-reach markets, its penetration into rural areas in many countries, and its extensive retail census activity and geo-spatial analyses.
What Makes Us Unique?
Our ability to conduct research in formal trade is world class but it is our deep-rooted understanding of traditional trade that sets us apart from other research companies. We have been working in some of the most underdeveloped and remote retail markets for many years and we have developed systems and procedures to source and extract essential retail data from these locations.
Another key differentiating factor is our commitment to tailor-made solutions. We don’t believe in a one-size-fits-all approach. Instead, we engage with our clients to understand their unique needs and craft bespoke research strategies that deliver actionable insights.
We work closely with our clients to understand their specific requirements, be they regional or multinational. Some of the most successful and iconic corporations and organisations have entrusted us as their research partner.
Our Services
From conducting comprehensive retail outlet censuses to providing detailed retail audits our services cover many aspects of the trade research spectrum. We focus on comprehensive route-to-market strategies, enhancing market penetration, targeting, and competitive positioning, all aimed at achieving sustainable growth and a significant competitive advantage.
Our proprietary tools, developed for in market surveys, include the use of smart GIS technology, and geofencing tools. Our data is meticulously vetted. Our results are presented as intuitive Business Intelligence reports. But we don’t stop at data – we offer analysis, insights, and direction to drive operational excellence and strategic market dominance.
