Frontline Research Group’s Retail Metrics Methodologies provide valuable In-Store Intelligence by tracking the movement of products from within an outlet to the customer. This approach helps our clients wanting to understand various aspects of product flow, including out of stocks, portfolio mix assessment, price, availability, levels of distribution, cooler purity and overall sales performance within various segments of the trade on a continuous basis so that trends can be tracked and analysed.
A Monthly Retail Audit is a longitudinal study that provides clients with consistent, detailed insights into their sales performance and market trends. By analyzing data from a statistically calculated sample that covers the client’s defined region and channel makeup, these audits offer valuable monthly updates that are both tactical and strategic in nature. This helps clients track their progress, identify opportunities for improvement, and make informed decisions to stay competitive in the market. Key metrics reported on include: Sales Volume, sales value and share, facing counts, price, price compliance, availability, out of stocks, distribution and ambient vs chilled insights.
A Tactical Audit is a high-frequency, comprehensive retail audit conducted at the outlet level over a shorter period. It focuses on key selected outlets to monitor new product launches, understand the impact of competitive pricing, and evaluate other in-store implementation strategies. This approach provides clients with timely, actionable insights to make informed decisions and quickly adapt to market changes.
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