“Gaining a competitive edge in the retail industry is becoming harder than ever,” says Steve Johnson, Managing Director of Frontline Research Group (FRG). “To stay
In today’s competitive marketplace, success starts with understanding your customers, your channels, and your market. At Frontline Research Group (FRG), we help brands across Africa
Namibia’s alcohol industry continues its upward trajectory, now valued at N$8 billion, driven by strong consumer demand and evolving preferences. This growth reflects the broader
Frontline Research Group is a leader in market research, covering many sectors, and with a specialization in both alcoholic and non-alcoholic beverages. We are a
Frontline Research Group (FRG) is a leader in market research, covering many sectors, and with a specialization in both alcoholic and non-alcoholic beverages. FRG is
Ghana, located along the Gulf of Guinea and Atlantic Ocean in West Africa, is a nation recognised for its political stability, rich cultural heritage, and
How good is your understanding of the developing economies in which your brands play? Do you have a good estimate of the market landscape and
Southeast Asia is important to producers of Consumer-Packaged-Goods (CPG) for several reasons. These include: Southeast Asia region: Southeast Asia is the geographical southeastern region of
Nigeria is a giant that Consumer Packaged Goods (CPG) producers cannot ignore. With a population exceeding 230 million and a newly rebased GDP that substantially
For manufacturers of consumer-packaged goods (CPG) in Africa and Southeast Asia, price tracking is a vital strategic tool. Given the volatile and divergent inflationary environments
