What is FMCG? Fast-Moving Consumer Goods (FMCG) are products with a quick turnover, typically low-cost, and widely consumed. Examples include freshly baked goods, beverages, snacks,
Spatial XL is a robust spatial analytics platform, that empowers businesses to leverage geospatial data for better decision-making. SpatialXL, developed by Prime Thought, works within
Accessing and understanding data on the retail industry is an essential part of marketing and sales planning in the FMCG sector. Much of this data
In the Fast-Moving Consumer Goods (FMCG) industry, understanding the needs and perceptions of traders is pivotal. This is where Trader Satisfaction Surveys (TSS) come into
Frontline Research Group (FRG) has been conducting market research in Kenya for many years and we have developed a thorough understanding of the retail trade in
The retail census, conducted by Frontline Research Group (FRG), has become a critical resource for businesses looking to navigate South Africa’s retail landscape. FRG’s rigorous
Importance of General Trade General Trade, also known as traditional trade, is an indispensable component of Southeast Asia’s economy, with a market value running into
What is General Trade? General trade, also known as traditional trade, refers to the small, often family-owned retail outlets that dominate the market landscape in
A developing economy, often referred to as an emerging or low-income economy, is characterized by lower levels of industrialization, income per capita, and overall economic
Frontline Research Group (FRG) has established itself as a premier market research firm in East Africa, with years of experience navigating the unique and dynamic
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