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Channel Needs Analyzer: Turning Insight into Action
Part 2 – Click here to read Part One In the first part of this series, we unpacked what a Channel Needs Analyzer (CNA) and
April 9, 2026
Part 2 – Click here to read Part One In the first part of this series, we unpacked what a Channel Needs Analyzer (CNA) and
This past year has seen many upheavals, changes and crises and businesses can no longer rely on intuition alone to guide their sales and distribution
By Gareth Ellis Brands face numerous challenges in the emerging markets of Southeast Asia. The big four – Thailand, Vietnam, Philippines and Indonesia, have a
Resilience can be defined as a choice to recalibrate and take positive action when things aren’t going well. And things are certainly not going well
For decades, Frontline Research Group (FRG) has played a key role in providing reliable market intelligence across East Africa. With extensive experience in traditional trade
For more than three decades, Frontline Research Group (FRG) has been at the forefront of market intelligence in Africa. Operating across diverse markets, economic landscapes
As Africa’s retail landscape dynamically evolves, staying ahead of market shifts requires deep, timely, and locally grounded data. Frontline Research Group (FRG) has been at
Strategic Elements for a Winning Strategy In a 2025 global survey of FMCG companies in emerging markets, Frontline Research Group (FRG) evaluated how well businesses
Kenya is one of Africa’s most important markets thanks to its rapid urbanisation, evolving consumer preferences, and a thriving informal and traditional trade network. Brands
Click here to read Part 1 Shopper Research Solutions: Turning Behaviour into Action In Part One of this series, we explored how understanding shopper behaviour