Geo-spatial solutions encompass a range of technologies and methodologies used to collect, analyze, and interpret data related to the Earth’s surface. This includes Geographic Information Systems (GIS), remote sensing, and location-based services. These tools allow users to map and visualize data in ways that reveal patterns, relationships, and trends that would be difficult to discern otherwise. Geo-spatial data can come from various sources such as satellites, drones, and sensors, providing detailed and accurate information about specific locations.
We are well versed in the process of gathering data for geo-spatial solutions and working with this data, particularly in developing economies and in traditional or general trade where accurate and up to date is scarce.
We provide detailed visualisation options, analysis, insights and direction in the effective use of this data at tactical and strategic levels.
Retail Store Datasets: We already have an extensive databases of retail outlets and their associated information in many markets . This data is updated regularly through our retail census solutions and various retail audit programs.
Retail Census: The systematic collecting and analyzing of data about retail locations, their characteristics, and their business behaviour. This process provides valuable insights into the retail landscape, including (but not limited to) the number of stores, types of products offered, sales volumes, and customer demographics.
Market Expansion Strategy: Clients can use our geospatial data and market expertise to identify white spaces and optimal locations for expanded distribution opportunities . By analyzing various layers of market data we have access to i.e population, demographic data and economic data, we can help clients identify key hot spots that maximize their efforts to get their return on investment .
Route Optimization Solutions: Geo-spatial solutions can improve logistics and supply chain management by optimizing routes for delivery and reducing transportation costs. This includes balancing routes and optimising schedules for the sales force, merchandisers and cash vans.
For more information, a quotation or a demonstration from Frontline Research Group, email sales@frontlineafrica.com
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