Frontline Research Group (FRG) is a leading player in market research, known for delivering comprehensive insights through a variety of specialized solutions. While many clients typically seek out FRG for specific services like Retail Audits or Retail Census methodologies, the company offers far more.
They provide valuable data on both Retail Metrics (in-store activities) and Market Metrics (external eco-system factors).
According to Steve Johnson, Managing Director at FRG, “We also help clients with Route-to-Market solutions, Optimization tools, Consumer and Shopper studies, as well as Channel Needs and Channel Segmentation solutions.”
Key Initiatives and Market Insights
FRG’s current projects are particularly noteworthy for businesses looking to expand or optimize their presence in African markets. Here are some of the pivotal activities FRG is currently engaged in:
Channel Segmentation Survey
FRG’s Channel Segmentation Survey aims to offer a comprehensive profile of various channel segments, including their behaviours, supply chain environments, and key players in the value chain, like distributors and wholesalers. This survey spans multiple African markets identified as potential growth areas, providing essential data for strategic decision-making.
Retail Census Data Opportunities
A retail census is crucial for clients planning large-scale growth or seeking a competitive edge through detailed market knowledge. Typically conducted every 3 to 4 years, FRG offers flexible methodologies to update census data more frequently and at lower costs.
Current focus areas include:
Mozambique: The ongoing study in Maputo provides real-time data, representing a significant opportunity with the largest number of outlets in the country, focussed in this province. FRG also offers category audit options, providing clients with monthly insights.
Tanzania: The 2022 national census data remains highly relevant and available for purchase, highlighting key channels and areas for potential growth.
Uganda: FRG is calling for syndication participation in a new census update, offering cost benefits and covering a substantial market of over 170,000 outlets.
Ethiopia: Known for its vibrant and challenging market, Ethiopia presents substantial growth opportunities. FRG aims to secure willing client partners so that a complete and comprehensive census of over 300,000 outlets can be executed.
Future Market Updates
Plans for 2025 include updating the census in other key African markets, such as Nigeria, Tanzania, Zambia, Kenya, Zimbabwe, Cameroon, Ghana, Botswana, eSwatini, Lesotho, and Namibia. These updates will provide invaluable insights for businesses operating or planning to enter these regions.
For companies interested in these markets, having access to up-to-date census data is essential for informed decision-making. FRG invites potential clients to discuss their specific needs and explore how these insights can support their growth strategies in H2 and 2025.
If any of these initiatives align with your business objectives, we encourage you to reach out to FRG to schedule a discussion. Let’s explore how these insights can drive your success in these promising markets.
For a demonstration of the Retail Census Data, contact Liesl Pearson on +27 (0)82 441 7331 or email liesl.pearson@frontlineafrica.com
