In today’s competitive marketplace, success starts with understanding your customers, your channels, and your market. At Frontline Research Group (FRG), we help brands across Africa find those answers — turning data into direction and insight into action.
How big is your market, really?
Before you can grow, you need to know where the opportunities are. FRG’s retail census and geospatial mapping reveal how many outlets sell in your category, where they’re located, and how well your products are represented. We help you see the full market universe — and spot where you can expand your reach.
Are you winning or losing in your key channels?
Understanding market performance is essential. Through retail and share audits, market sensing, and execution tracking, we show which channels and regions are driving growth — and where you might be falling behind. With this insight, you can fine-tune your strategy and focus your investment where it matters most.
Is your route-to-market as efficient as it could be?
Distribution can make or break your business. FRG’s route-to-market and supply chain analytics identify bottlenecks, highlight cost pressures, and improve visibility across your value chain. The result? Smoother operations, better control, and greater profitability.
Do you know what your customers really think?
Your customers’ experience shapes your brand’s reputation. Our customer tracking and satisfaction surveys uncover how well your channels and partners are performing — helping you strengthen relationships and build loyalty where it counts most.
Are shoppers connecting with your brand?
At the shelf, every second counts. FRG’s shopper and retail execution studies reveal how consumers interact with your products, how promotions influence behaviour, and what drives purchase decisions. We help you optimise in-store presence and ensure your brand stands out.
Is your brand building long-term equity?
Strong brands don’t just sell — they resonate. With brand health tracking and consumer insights, FRG measures awareness, loyalty, and perception. We help you understand your audience, fine-tune your message, and build brand equity that lasts.
We turn data into insights and direction
Whatever your business question, Frontline Research Group has the answer. Our research helps you see the bigger picture and make smarter decisions. Because we don’t just collect data — we deliver clarity.
Looking for analysis, insights and direction into the retail industry? Contact Steve Johnson, Managing Director at Frontline Research Group on Tel: +230 5493 6376 or email: steve@frontlineafrica.com or Art Janse van Rensburg, Executive: New Business Sales, on Tel: +27 (0)71 889 9080 or email: art@frontlineresearchgroup.com
