Spatial XL is a robust spatial analytics platform, that empowers businesses to leverage geospatial data for better decision-making. SpatialXL, developed by Prime Thought, works within the Microsoft Excel environment and is a mapping and spatial analytics tool that works seamlessly with 2D or 3D data. The data can be mapped directly from a spreadsheet and a live link is maintained between the map and the Excel data.
Vaughan Deacon, Client Relations Manager at Frontline Research Group (FRG), says, “It is essential to have accurate and current data for SpatialXL to be an effective tool. We not only have years of experience of working with SpatialXL but we also have a vast and meticulously curated database of retail outlets, including precise geolocations. This synergy unlocks a wealth of possibilities for businesses aiming to optimize their operations and market penetration.”
Visualize Your Customers
SpatialXL enables businesses to map and visualize customer data, offering a clear picture of their distribution and behaviour (any data captured, that can be allocated to GPS co-ordinates can be visualised). This capability is crucial for identifying errors in existing data, planning and uncovering gaps and opportunities within the market.
“Our extensive retail geolocation database enhances this process, ensuring data accuracy and providing a reliable foundation for analysis,” adds Vaughan.
By pinpointing customer clusters or underserved areas, businesses can fine-tune their strategies, ensuring no opportunity goes unnoticed.
Understand Your Market
Understanding the size and characteristics of your market is essential for effective planning. SpatialXL allows users to segment markets based on demographics, purchasing behaviour, or location-based attributes.
FRG’s database gives an unparalleled edge in this domain. By integrating their excellent retail outlet geolocation data along with the data they have on each outlet, and combining this with client data, businesses can determine their true market potential, tailor products or services to meet specific needs, and identify where new investments will yield the highest returns.
Build Sales Strategies
With SpatialXL, territory planning, segmented pricing, and distribution channel optimization become data-driven endeavours. Businesses can identify the most efficient ways to cover their target market, allocate resources wisely, and implement tiered pricing strategies that resonate with local needs.
Vaughan says, “Like all sophisticated tools, knowledge and experience are required to optimise their use. FRG has been working with SpatialXL for decades and can craft precise, actionable sales strategies. Our database, combined with client data, not only supports detailed territory mapping but also aids in aligning distribution channels with market demand, reducing waste and boosting efficiency.”
The Frontline Research Group Advantage
FRG’s longstanding partnership with Prime Thought, and the Spatial Suite of software, has proven invaluable for clients across diverse industries. By coupling a cutting-edge tool with a rich, verified database of retail outlets, they offer an unparalleled solution for sales and logistics planning.
Whether you’re looking to visualize your customer base, understand your market deeply, or build strategies that deliver results, SpatialXL combined with FRG’s datasets and expertise ensure success.
For more information or for a demonstration contact Vaughan Deacon on tel +27 (0)86 999 0407 or email vaughan.deacon@frontlineafrica.com
