Traditional trade remains one of the largest analogue channels of trade in the world. Across Africa, millions of stores still operate outside conventional digital systems.
For decades, market intelligence has answered one question. What happened? Passed tense. How products were distributed. Where they were stocked. How pricing has changed. Which
For nearly three decades, Frontline Research Group has helped Consumer Packaged Goods players understand the world’s most complex retail environments. That work has always started
Acquisition brings market share feeds from 14 African markets into Native’s platform — connecting the actions that grow share with the measurement that proves whether
In Africa’s fast-moving beverage industry, reliable market intelligence is one of the most valuable competitive advantages a company can have. Whether you manufacture beer, soft
For any brand manager, sales director or senior executive, this should be a relatively simple question: Do you know how your stock keeping units, your
Traditional retail remains one of the most dynamic and influential channels in developing economies, yet it is also one of the most difficult to measure
For decades, brands have invested heavily in understanding consumers. They conduct surveys, analyse sales reports, monitor distribution data and develop sophisticated marketing strategies. Yet in
For many beverage companies, visibility into product performance becomes increasingly limited once products leave the wholesaler. While sophisticated systems often track inventory through manufacturing and
For 30 years, Frontline Research Group (FRG) has been helping some of the world’s leading beverage companies understand Africa’s diverse and dynamic retail landscape. What
