For more than three decades, Frontline Research Group (FRG) has been at the forefront of market intelligence in Africa. Operating across diverse markets, economic landscapes
As Africa’s retail landscape dynamically evolves, staying ahead of market shifts requires deep, timely, and locally grounded data. Frontline Research Group (FRG) has been at
Strategic Elements for a Winning Strategy In a 2025 global survey of FMCG companies in emerging markets, Frontline Research Group (FRG) evaluated how well businesses
Kenya is one of Africa’s most important markets thanks to its rapid urbanisation, evolving consumer preferences, and a thriving informal and traditional trade network. Brands
Click here to read Part 1 Shopper Research Solutions: Turning Behaviour into Action In Part One of this series, we explored how understanding shopper behaviour
How Understanding Shopper Behaviour Strengthens Marketing Strategy For more than three decades, Frontline Research Group (FRG) has been conducting in-depth market research within the retail
By Art Janse Van Rensburg, Executive: New Business Sales at Frontline Research Group As we stand on the cusp of February 2026, the sub-Saharan African
For fast-moving consumer goods (FMCG) companies seeking to expand into developing economies, or strengthen their presence in existing ones, accurate, on-the-ground market intelligence is essential.
Traditional trade is a key economic driver in Africa, the Middle East, and Southeast Asia. In terms of the sheer number of retail outlets, as
For fast-moving consumer goods (FMCG) companies seeking to expand into developing economies, or strengthen their presence in existing ones, accurate, on-the-ground market intelligence is essential.
