
The Power of Syndicated Market Research in Africa
Traditional trade, with all its complications, makes up the vast majority of FMCG trade in Africa. Access to reliable, current and historically rich market intelligence

Traditional trade, with all its complications, makes up the vast majority of FMCG trade in Africa. Access to reliable, current and historically rich market intelligence

In every corner shop, market stall, and mom‑and‑pop store across Southeast Asia, there is a single point where everything converges – the brand, the trader,

Informal trade channels remain dominant in most African markets, while urbanisation, changing consumer habits, and increased product diversification are reshaping how goods move through retail

Frontline Research Group (FRG) continues to strengthen its position as a leading provider of actionable market intelligence across Africa, with a particularly robust footprint in

Southeast Asia is a region rich with opportunity, but also complexity. Diverse retail landscapes, fragmented distribution networks, and rapidly evolving consumer behaviours make it challenging

Click here to read Part 1 In Part One of this series, we explored how Frontline Research Group’s (FRG) Market Landscape Analyzer builds a clear,

Part 1 Jack de Wet, Divisional Manager at FRG, says, “Businesses that succeed are those that make informed, data-driven decisions based on a clear view

Fragmentation In any discussion of General Trade in Southeast Asia, descriptions such as fragmented and operationally inconsistent come to mind. Brands struggle due to limited

Part 2 – Click here to read Part One In the first part of this series, we unpacked what a Channel Needs Analyzer (CNA) and

This past year has seen many upheavals, changes and crises and businesses can no longer rely on intuition alone to guide their sales and distribution