Blog
Ground-level retail, top-level insight
By Gareth Ellis Brands face numerous challenges in the emerging markets of Southeast Asia. The big four – Thailand, Vietnam, Philippines and Indonesia, have a
March 26, 2026
By Gareth Ellis Brands face numerous challenges in the emerging markets of Southeast Asia. The big four – Thailand, Vietnam, Philippines and Indonesia, have a
Resilience can be defined as a choice to recalibrate and take positive action when things aren’t going well. And things are certainly not going well
For decades, Frontline Research Group (FRG) has played a key role in providing reliable market intelligence across East Africa. With extensive experience in traditional trade
For more than three decades, Frontline Research Group (FRG) has been at the forefront of market intelligence in Africa. Operating across diverse markets, economic landscapes
As Africa’s retail landscape dynamically evolves, staying ahead of market shifts requires deep, timely, and locally grounded data. Frontline Research Group (FRG) has been at
Strategic Elements for a Winning Strategy In a 2025 global survey of FMCG companies in emerging markets, Frontline Research Group (FRG) evaluated how well businesses
Kenya is one of Africa’s most important markets thanks to its rapid urbanisation, evolving consumer preferences, and a thriving informal and traditional trade network. Brands
Click here to read Part 1 Shopper Research Solutions: Turning Behaviour into Action In Part One of this series, we explored how understanding shopper behaviour
How Understanding Shopper Behaviour Strengthens Marketing Strategy For more than three decades, Frontline Research Group (FRG) has been conducting in-depth market research within the retail
By Art Janse Van Rensburg, Executive: New Business Sales at Frontline Research Group As we stand on the cusp of February 2026, the sub-Saharan African