Market research is a critical tool for companies seeking to exploit new markets or maintain their competitiveness in ever-changing and evolving market environments and this
East Africa, including Kenya, Tanzania, Rwanda and Uganda, is expected to have an economic growth rate of between 5 and 5.5% in 2022. This is
According to the World Bank, about two thirds of Tanzania’s population live in rural or deep rural areas. Tanzania also lacks a formal retail shopping
From a retail perspective Tanzania is one of the more important countries in Africa. It has the 9th biggest economy in Africa, has a population
Nigeria is one of the most important markets in Africa. It has the largest population in Africa, over 205 million people, and is the continent’s
Analytical Data on 35 000 outlets and counting Mozambique is a large country, with a coastline of 2 500km, running north to south. According to
By Kevin Abraham The stated vision of the African Continental Free Trade Area is to create one African Market, and the world’s largest, barrier free
By K. Abraham “To find the right answers, you need to ask the right questions.” An oft-repeated adage, that nevertheless remains pertinent, wherever decisions need
Author: Kevin Abraham Photo credit: Vaughan Deacon Photography For those of us who live and work in developed economies, access to financial technology is so
by Kevin Abraham I’m sure that I’m not alone in trawling the internet looking for well-informed useful insights into business strategy coming out of Corona.
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